Posts tagged ‘online networking’

Eight Tips for the Twitter Beginner

twitter-logo

I ran across this post on Twitter this morning that I thought may be helpful to Twitter newbies.  Follow me http://www.twitter.com/juliecantu

“…I’ve read a lot of really good Twitter posts recently, including the Ultimate Guide to Everything Twitter to How Huge Brands Are Using Twitter to 101 Ways to Be Rocked by Twitter.  All good and useful. Yet, I still get questioned from most marketing executives who truly believe Twitter is a waste of time. About a year ago, I agreed with them.  Now, Twitter is one of the most important business tools I use and drives more than 10% of our total website traffic.

So, here are just some baby steps that you usually don’t learn until you are well into your Twitter career (struggling to figure out how to use it).  Hopefully these will be helpful.

  1. Don’t ever answer the question “What are you doing?” No one cares that you are drinking coffee and just finished dinner.  Answer the question with something that is always informative or helpful. This could be a link to a great article or a video that caught your attention.  If you want to tell people that you love a particular song, link to the song (now that’s helpful). Better yet, continually link to helpful content that your customers need for their careers.From a business standpoint, if you focus on a particular subject, you’ll gain a core following quickly.  For example, 90% of my tweets focus on some aspect of content, marketing or publishing.  If those interest you, you can follow me @juntajoe.
  2. If you are using Twitter on the Twitter website you probably don’t get all the hype. What you need is a Twitter management system like Tweetdeck or Tweetgrid. That way, you can not only “listen” when people are talking about you, but you can also search on keyword phrases or follow hash tags (#contentstrategy) that are important to you. I prefer Tweetdeck.
  3. If you have a blog or article RSS feed, use Twitterfeed to automatically “tweet” your post or article. I’ve talked to dozens of people who were using tinyurl.com and manually doing this process until they found Twitterfeed. Once that’s done, use the Twitter Facebook app to automatically update your Facebook status through Twitter.
  4. Be democratic. Don’t just push out your own content all day long. Push out interesting and relevant stories that aren’t yours (possibly even your competition). You’ll be viewed as a much more credible source if you are seen as a market servant, instead of just a traffic hog.
  5. Complete your profile. I’m so surprised at the number of people that don’t even complete their name in their Twitter profile.  You’ll get less followers without a name.
  6. Don’t use Auto Direct Message.  Only use direct messaging for personal notes.  Auto DM’s are way too impersonal and salesy for any social media, including Twitter. Don’t believe me? Read this post by Robert Scoble.
  7. Lethal generosityRead this blog post by Shel Israel on the concept of lethal generosity in social media. Give until it hurts and you will gain followers quickly.  Just like our content marketing…relevant, valuable information creates fans out of customers and prospects.  It works on Twitter as well.
  8. Shhh…listen!  Remember, Twitter’s most important function is as a listening device (also called “listening post”).  Whether it’s you, or your social media staffer, someone in your organization should be listening to what’s being said about you, your brand, and your industry.

If you haven’t already, it’s time to take this tool seriously.”

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April 6, 2009 at 9:10 am Leave a comment

1st Social Media Breakfast Toledo great success!

The first of many Social Media Breakfast Toledo events took place Friday, April 3 2009 at the Elks Lodge in Toledo, Ohio.  79 people attended and another 67 viewed the live streamed video.  WTOL filmed the event and provided news coverage.  Feedback has been awesome! 

The next event will be May 1st 7:30-9:30 am at the Elks Lodge on Holland-Sylvania in Toledo, OH. 

smbtoledopatrickgiammarco

The Social Media Breakfast Toledo Team:   Patrick Giammarco, Janeile Cudjoe, Julie Cantu, Tim Langhorst, Dave Rigotti, Damian Rintelmann, Kevin Cesarz, Allen Mireles, Mike Driehorst, Michael Temple, Steve Robison, Victoria Kamm

Check out our online networking site:  http://www.smbtoledo.ning.com

April 4, 2009 at 6:36 pm Leave a comment

Create a Visability Plan to Map Social Media Efforts

With social media changing how we market our businesses today, there is a new document your business needs. In addition to a business plan and a marketing plan, you should also create a Visability Plan. Basically a summary of all the ways that you are putting yourself and your company out there online. How are you keeping your customers engaged, informed and maybe even entertained?

Continue Reading March 15, 2009 at 9:44 pm Leave a comment

Social Networking Sites are changing how we do business

The new social networking web sites like LinkedIn, Facebook, Twitter, YouTube and Flickr are rapidly changing the business world.

Continue Reading December 5, 2008 at 6:55 pm Leave a comment


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