Recap of David Meerman Scott webinar @ #IMU

June 17, 2009 at 12:29 pm 1 comment

David Meerman Scott, author of “The New Rules of Marketing and PR” and “World Wide Rave” just gave a great webinar presentation at the Inbound Marketing University #IMU that I am enrolled in this week.  Here is a quick recap of his major points:


  • Figure out what your buyer personas are. 
  • Interview them and find out what they want.
  • Cater to them.  Don’t talk to the masses, but rather directly to your target market.
  • Don’t jumble up your message with Gobbledygook.  Cliche phrases and bad stock photography can kill your website!
  • Earn their attention by giving them something of value
  • Remember, nobody cares about your products but you.  Customers only care about their problems and solving them.
  • Don’t use coercion to get them to do what you want.
  • Lose control.  In order for your marketing to take on a viral characteristic, you must let your fans (customers) take over.
  • Manage your fears.  Even though losing control and changing the way you do things sounds scary, you’ll get better results.
  • Create colorful and interesting e-books, skip the boring white papers.  Give them away for free, no email address required.

Entry filed under: Inbound Marketing, Web Marketing. Tags: , .

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1 Comment Add your own

  • 1. David Meerman Scott  |  June 17, 2009 at 4:37 pm

    Wow – you were paying attention. Thanks for writing this up. David


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