It’s not about you! Write web copy for your customer.

April 15, 2009 at 9:35 pm 1 comment

How customer focused is your website, really?

With the words that you use on your site, are you talking mostly about your customers and their needs or are you talking mostly about yourself?

In order to help small businesses answer this question, Future Now Inc. has created a “WeWe Monitor.” This is a free analysis tool that counts certain words on your site that are key indicators of whether your focus is on the customer or not.

Click here to run the customer focus calculator on your company website. All you have to do is enter your url and company name, then click on “Test Your WeWe Score.”

As you use it, keep in mind this is nothing more than a handy, but rough guide that will help you focus on something important. There are lots of variables and also remember there are no shortcuts to writing great copy.

  • Discover what your word choices say about where your focus really is
  • Get a sense of the impression you are making on your prospects
  • See where you can make changes, quickly and easily, that will increase your sales

Small business marketing take away:

As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus (online and offline) must be on your customer.

Read the original post at

Follow Patrick Giammarco on Twitter @pwgiammarco

Patrick is a certified Duct Tape Marketing Coach and founding member of Social Media Breakfast Toledo.


Entry filed under: Content Writing, Web Site Design. Tags: , , .

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1 Comment Add your own

  • 1. Patrick Giammarco - Small Business Marketing Coach  |  April 20, 2009 at 8:42 pm

    Hi Julie,

    Thanks for the plug. The WeWe tool is very cool. My website isn’t where it needs to be as far as speaking to my prospective client; I plan to change that.

    Thanks again. Keep up the good work!



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