Archive for April, 2009

It’s not about you! Write web copy for your customer.

Here’s a great blog post from my friend Patrick Giammarco of PWG Marketing about what content to include on your website. It’s prime real estate, use it wisely!

Continue Reading April 15, 2009 at 9:35 pm 1 comment

Promoting clients and networking friends on Facebook, LinkedIn & Twitter

Networking is how I have built and sustain my business(es).  Over the years I have built up quite a large sphere of friends that I regularly see at various events around Toledo.  In person, we’re always connecting one other and promoting each other’s services. 

As a graduate of the Certified Networker Program, I value good networking etiquette and wouldn’t think of shoving my card at someone I don’t know and that didn’t ask me for it.  Rarley do I ever talk about what I do unless someone asks me first.  Instead, I love it when I walk into a room and one of my friends makes a new connection for me and tells the person she already knows needs my services what I do first.  I love it!   Of course I do the same for them.  That’s how I do business.

With the rise of the new Social Media, my in-person network is now finding ourselves communicating online as much as off.  How could we use Facebook, LinkedIn and Twitter to promote each other as well as our clients?  I would like to apply the Giver’s Gain rule to Social Media and spend more time promoting others than myself. 

Thoughts?

PS:  We just opened up registration for the next Social Media Breakfast Toledo  event!

April 15, 2009 at 6:31 pm Leave a comment

Module 09 – Social media doesn’t make you awesome

I just came across this blog post by Scott Tsuchiyama, Career Advisor at the University of Michigan, on Twitter that I thought was interesting. I regretfully was unable to attend the Module 09 Digital Media Conference last week in Detroit, MI. A few friends of mine were able to attend and I look forward to hearing all about it. My friend Damian Rintelmann was one of the speakers as well as mega blogging sensation Chris Brogan. You can find out more on Twitter #MOD09 I understand they will be offering a video of the event very soon – can’t wait to watch it! I’ll pass on the url to watch as soon as I have it.

Here is one of Scott’s stories from the conference about how Social Media doesn’t make you a better person, it magnifies who you already are. Enjoy!

Continue Reading April 14, 2009 at 2:33 pm 1 comment

26 Tips For Good Social Media Participation

Here’s a great list of 26 tips for Social Media Etiquette that I came across.

Continue Reading April 12, 2009 at 1:14 pm 2 comments

Using Twitter Hashtags (#)

 

If you are using Twitter, you have probably seen tweets that contain the “#” symbol followed by something else i.e. #quote. This is called a hashtag and it is a way for you and others to keep tabs on a particular subject. One of the best elements of Twitter is that it allows you to listen to what others are saying about a myriad of topics. So by having a hashtag associated with a topic, you can more easily follow the content related to that topic.

Check out this short video by Mari Smith that explains all about hashtags

 

Original post by Rick Itzkowich

April 7, 2009 at 12:34 am Leave a comment

Eight Tips for the Twitter Beginner

twitter-logo

I ran across this post on Twitter this morning that I thought may be helpful to Twitter newbies.  Follow me http://www.twitter.com/juliecantu

“…I’ve read a lot of really good Twitter posts recently, including the Ultimate Guide to Everything Twitter to How Huge Brands Are Using Twitter to 101 Ways to Be Rocked by Twitter.  All good and useful. Yet, I still get questioned from most marketing executives who truly believe Twitter is a waste of time. About a year ago, I agreed with them.  Now, Twitter is one of the most important business tools I use and drives more than 10% of our total website traffic.

So, here are just some baby steps that you usually don’t learn until you are well into your Twitter career (struggling to figure out how to use it).  Hopefully these will be helpful.

  1. Don’t ever answer the question “What are you doing?” No one cares that you are drinking coffee and just finished dinner.  Answer the question with something that is always informative or helpful. This could be a link to a great article or a video that caught your attention.  If you want to tell people that you love a particular song, link to the song (now that’s helpful). Better yet, continually link to helpful content that your customers need for their careers.From a business standpoint, if you focus on a particular subject, you’ll gain a core following quickly.  For example, 90% of my tweets focus on some aspect of content, marketing or publishing.  If those interest you, you can follow me @juntajoe.
  2. If you are using Twitter on the Twitter website you probably don’t get all the hype. What you need is a Twitter management system like Tweetdeck or Tweetgrid. That way, you can not only “listen” when people are talking about you, but you can also search on keyword phrases or follow hash tags (#contentstrategy) that are important to you. I prefer Tweetdeck.
  3. If you have a blog or article RSS feed, use Twitterfeed to automatically “tweet” your post or article. I’ve talked to dozens of people who were using tinyurl.com and manually doing this process until they found Twitterfeed. Once that’s done, use the Twitter Facebook app to automatically update your Facebook status through Twitter.
  4. Be democratic. Don’t just push out your own content all day long. Push out interesting and relevant stories that aren’t yours (possibly even your competition). You’ll be viewed as a much more credible source if you are seen as a market servant, instead of just a traffic hog.
  5. Complete your profile. I’m so surprised at the number of people that don’t even complete their name in their Twitter profile.  You’ll get less followers without a name.
  6. Don’t use Auto Direct Message.  Only use direct messaging for personal notes.  Auto DM’s are way too impersonal and salesy for any social media, including Twitter. Don’t believe me? Read this post by Robert Scoble.
  7. Lethal generosityRead this blog post by Shel Israel on the concept of lethal generosity in social media. Give until it hurts and you will gain followers quickly.  Just like our content marketing…relevant, valuable information creates fans out of customers and prospects.  It works on Twitter as well.
  8. Shhh…listen!  Remember, Twitter’s most important function is as a listening device (also called “listening post”).  Whether it’s you, or your social media staffer, someone in your organization should be listening to what’s being said about you, your brand, and your industry.

If you haven’t already, it’s time to take this tool seriously.”

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April 6, 2009 at 9:10 am Leave a comment

1st Social Media Breakfast Toledo great success!

The first of many Social Media Breakfast Toledo events took place Friday, April 3 2009 at the Elks Lodge in Toledo, Ohio.  79 people attended and another 67 viewed the live streamed video.  WTOL filmed the event and provided news coverage.  Feedback has been awesome! 

The next event will be May 1st 7:30-9:30 am at the Elks Lodge on Holland-Sylvania in Toledo, OH. 

smbtoledopatrickgiammarco

The Social Media Breakfast Toledo Team:   Patrick Giammarco, Janeile Cudjoe, Julie Cantu, Tim Langhorst, Dave Rigotti, Damian Rintelmann, Kevin Cesarz, Allen Mireles, Mike Driehorst, Michael Temple, Steve Robison, Victoria Kamm

Check out our online networking site:  http://www.smbtoledo.ning.com

April 4, 2009 at 6:36 pm Leave a comment

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