What is social media?

February 25, 2009 at 9:59 am Leave a comment

This is a question I get on a daily basis from small business owners.  This whole social media thing came on and took off so fast that main stream America is wondering what the heck all the fuss is about.  It’s hard to describe the entire scope, importance and possibilities quickly.  But this morning I am reading an e-book by John Jantsch, author of Duct Tape Marketing and he sums it up well:

“Social media is the use of technology combined with social interaction to create value…Social media – and by that I am lumping together blogs, RSS, social search, social networks, and bookmarking – presents the marketer with a rich set of new tools to help in the effort to generate new business.”

In an effort to bring clarity and the information small business owners are thirsty for, a team of eight of us marketing professionals are bringing Social Media breakfast to Toledo starting April 3rd, 2009.  We will be hosting the event the first Friday of each month at the Elks Lodge on Holland-Sylvania between Central and sylvania Ave in Toledo, Ohio.   Each month we will be presenting information on what social media and social networking is, the best practices and tips and tools to get great results.  Hope you can join us!  Please comment on anything you would love to see more information covered on.


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