Feeling slighted by the newspaper?

Ever wonder why the local newspaper seems to write stories about other businesses in town and not yours?  He’s got people lined up out the door and you are watching out your front window wondering how come they didn’t pick you.  Chances are it’s because the other guys is sending in press releases on a somewhat regular basis.  A press release is a specially formatted, extremely short clip about what you’ve got going on.  Careful though, newspaper editors want them formatted a certain way or else they end up in the “recycling bin.”  Today most papers prefer digital versions.  They receive press releases about all kinds of businesses, organizations and events every day or week.  They quickly scan them and figure out what’s interesting.  Those are the stories they write and the places they visit.  So don’t feel slighted, you just need to have a PR professional start sending out press releases for you!