Archive for January, 2009

Proactive vs Reactive PR

Did you know that PR (Public Relations) can be either proactive or reactive?  Small businesses need to be aware that it is both.  Proactive PR is when you’ve got something positive happening that you want people to know about, such as a special event, a promotion, a new hire, etc…  Reactive PR is when something not so great happens in your business or industry.  For example your industry has a major rule change, your restaurant has a food bourne illness outbreak or your retail store has a small fire.  If the fire is not going to shut down your store, you want people to know you are still open for business.  Press releases can be sent out during any of these occasions and countless others to bring the media’s attention to your story.  As a small business owner, make sure you have the ability or outsource capability to send out press releases quickly as new things, good or bad, happen within your business.

January 22, 2009 at 2:24 pm Leave a comment

Feeling slighted by the newspaper?

Ever wonder why the local newspaper seems to write stories about other businesses in town and not yours?  He’s got people lined up out the door and you are watching out your front window wondering how come they didn’t pick you.  Chances are it’s because the other guys is sending in press releases on a somewhat regular basis.  A press release is a specially formatted, extremely short clip about what you’ve got going on.  Careful though, newspaper editors want them formatted a certain way or else they end up in the “recycling bin.”  Today most papers prefer digital versions.  They receive press releases about all kinds of businesses, organizations and events every day or week.  They quickly scan them and figure out what’s interesting.  Those are the stories they write and the places they visit.  So don’t feel slighted, you just need to have a PR professional start sending out press releases for you!

January 21, 2009 at 11:56 pm 1 comment

3000 Days of wearing a nametag!

Congratulations to Scott Ginsberg, author, speaker and the worlds’ expert on approachability.  (I would also add the king of effectively branding yourself) Scott has now been wearing a nametag to make people friendlier for 3000 days straight and counting.  I have read Scott’s books, attended his seminars, read his blog, reaped the benefits of his coaching calls, and now utilize the video training on NametagTV.  Scott is in my opinion one of the best business topic experts out there.  He works from a fresh prospective and has a great sense of humor.  3000 days of doing anything is a big feat.  Kudos to Scott for his determination and ability to stay focused!  Scott’s business and website are of course entitled HelloMyNameIsScott.com

January 20, 2009 at 6:35 pm 1 comment

Social Media Breakfast in Toledo, OH

The plans are in the works to bring a Social Media Breakfast to the Toledo, Ohio area very soon.  Patrick Giammarco of PWG Marketing, myself Julie Cantu of 360 Graphics, and other local marketing experts are working on organizing the event.  I believe the original concept came from Bryan Person, social media evangalist.  If you want to learn more about how social media tools can help you get more connected to your customers, prospects and peers, stay tuned for more details.  What are your most burning questions about social media that we could address?

January 19, 2009 at 11:27 am 2 comments

12 Steps to Improve Your Marketing on a Shoestring Budget

During a recession, many businesses make a fatal mistake by cutting back on marketing to save money. Big mistake! Without proper marketing, you don’t stand a chance of surviving. Sound harsh? It is. But there are many ways you can market on a shoestring budget.

Continue Reading January 15, 2009 at 10:10 am 1 comment

Fix your service for higher profits

Better service means more customer satisfaction, which leads to more positive word-of-mouth, which leads to more leads, sales and profit for you. That’s marketing at it’s finest!

Continue Reading January 3, 2009 at 7:02 pm Leave a comment


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